MarketingProfs published an article I wrote. The goal of the article was to help companies with practical help in using stories in business…
The Nitty-Gritty of Brand Story Power
There’s been loads of talk about using stories for business communications—for good reason. Stories get people involved at a deeper level because they engage the senses and emotions and activate the brain. We learn more and remember better.
That’s why stories are a great tool in content marketing. Still, understanding the power of stories is one thing; knowing how to craft them… is another. So let’s delve into some practical applications of story; I’ll use case studies, annual reports, and video as examples.