How to content market Archives

Ebook Release: Using Ebooks in Content Marketing

Posted on July 17, 2012April 15, 2013

Using ebooks in content marketing can be challenging. Since an ebook is a pretty big investment in time and resources, it’s a really good idea to have a strong strategy in place before you start. That’s why I put together my new ebook: Using Ebooks in Content Marketing. I interview various organizations who’ve released successful ebooks […]

Business communication

Leveraging Your Case Studies

Posted on July 2, 2012October 19, 2012

This article can be downloaded as a pdf under “Free”. Case studies are very versatile – they can be used in just about any marketing, sales or public relations communication. But many companies are not using them to their best advantage. Here are some ideas to make full use of your company’s case studies. Develop […]