I’ve just finished Part 2: What To Do When Your White Paper Is Too Short of my 3-part article on The Ideal Length of the White Paper: Solving the Long and Short of It. The article explores what makes white papers too short and how to fix them. Included are discussions on aligning your white […]
There’s a way in which all good communication is content marketing. Let me explain. I was in Vancouver this week and decided to attend a local networking breakfast event. During the meeting, the organizers raised a concern. They had been getting complaints about the reminder emails they sent out to members about the weekly event […]
I have been singing in the local community choir. It’s been great – an opportunity to grow my abilities in a new area. And there’s something about singing, about making music, that feeds the soul. There are benefits you just can’t put into words. At the end of each session, the choir gives a performance. […]