e-Books

Using Ebooks in Content Marketing

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Discover the strengths and limitations of the ebook format ie. when is the ebook format best suited to your goals and when not.

Using Ebooks in Content Marketing features successful ebooks from companies and organizations across North America. Discover their strategies and results. Read away to get ideas for using ebooks to spread your message.

Articles & Papers

Ideal Length of a White Paper: Part 2

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Discover how to fix white papers that are too short. Included are discussions on aligning your white paper to the right stage of the buying cycle and using white papers to position yourself as a thought leader.

Ideal Length of the White Paper: Part 1

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How long should your white paper be to best communicate your message? Based on recent research, this article enables you to make empowered choices about your white papers.

10 Tips for White Paper Success

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White papers are still one of the most trusted resources for decision-makers. But not when they lack in quality. This quick-read article provides pointers on how to write quality white papers.

Leveraging Your Case Studies

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So you’ve written some case studies … now what? Get ideas to make sure you are getting the full potential from your case studies.

What You Need to Know Before Hiring an Editor

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Hiring an editor is not as straight forward as you might think. Read this article to ensure you get what you need before hiring an editor.