MarketingProfs published an article I wrote. The goal of the article was to help companies with practical help in using stories in business… The Nitty-Gritty of Brand Story Power There’s been loads of talk about using stories for business communications—for good reason. Stories get people involved at a deeper level because they engage the senses and emotions and […]
Creating a sustainable business used to be optional. That reality is changing fast. Social media is rapidly changing the interaction between corporations and the public. Not only are people sharing their opinions and ideas. They’re being incredibly creative and having a blast doing it. Check out this video by Jon Cozart on what happened to the Disney […]
There’s a way in which all good communication is content marketing. Let me explain. I was in Vancouver this week and decided to attend a local networking breakfast event. During the meeting, the organizers raised a concern. They had been getting complaints about the reminder emails they sent out to members about the weekly event […]
Before and After Example People struggle with developing content. It’s important to remember that every communication is marketing. In this ‘before and after’, I present some ideas for engaging an audience based on a networking group email whose organizers want to attract more people. BEFORE Hi Everyone. We had a tremendously successful and content-rich […]
Measuring the Universe This is a great 4-minute animation video by the Royal Observatory Greenwich that demonstrates how useful metaphors are in communicating complex ideas. The video uses metaphors like lightbulbs and fire engine sirens to explain principles like parallax and redshift. Check out the video on vimeo at: http://vimeo.com/41434123 It may give you some ideas on […]
You sometimes find comments around the web that white papers are no longer the useful content marketing tool they once were. However, research suggests otherwise. Since 2009, Eccolo Media has conducted an annual survey of approximately 500 C-level, execs, vice presidents, managers, directors, developers/ programmers, and technicians about what marketing materials they use in their […]
I may have mentioned before that I am a social media luddite. And, honestly, I’d prefer to keep it that way. But then there’s that whole work scene. So, I listened to part of a webinar by George Kao today. He spoke about making social media both effective for your business and sustainable to accomplish. […]
White paper are really educational documents. They persuade using a soft sell approach by providing information that is helpful to the reader. A good white paper can position a company as a thought leader in their field. White papers set the tone by discussing the problem and its costs. This accomplishes a few things: 1. Focusing on the problem gets […]