corporate mindfulness, self-compassion, leadership, inner power, belongingness, emotional intelligence

what is sustainability reporting?

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A sustainability report is a progress report on the economic, environmental, social and governance performance of an organization. It combines long-term profitability with social justice and environmental interests. Sustainability reports demonstrate the organization’s commitment to sustainability to internal and external stakeholders. Through the reporting process, organizations set goals, measure performance, manage change, communicate positive and […]

corporate mindfulness, self-compassion, leadership, inner power, belongingness, emotional intelligence

The Nitty-Gritty of Brand Story Power

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MarketingProfs published an article I wrote. The goal of the article was to help companies with practical help in using stories in business… The Nitty-Gritty of Brand Story Power There’s been loads of talk about using stories for business communications—for good reason. Stories get people involved at a deeper level because they engage the senses and emotions and […]

corporate mindfulness, self-compassion, leadership, inner power, belongingness, emotional intelligence

Social Media Makes Sustainable Business A Good Idea

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Creating a sustainable business used to be optional. That reality is changing fast. Social media is rapidly changing the interaction between corporations and the public. Not only are people sharing their opinions and ideas. They’re being incredibly creative and having a blast doing it. Check out this video by Jon Cozart on what happened to the Disney […]

corporate mindfulness, self-compassion, leadership, inner power, belongingness, emotional intelligence

Improving Business Communications:

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Before and After Example   People struggle with developing content. It’s important to remember that every communication is marketing. In this ‘before and after’, I present some ideas for engaging an audience based on a networking group email whose organizers want to attract more people.   BEFORE Hi Everyone. We had a tremendously successful and     content-rich […]

corporate mindfulness, self-compassion, leadership, inner power, belongingness, emotional intelligence

Use Metaphors to Communicate Complex Ideas

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Measuring the Universe This is a great 4-minute animation video by the Royal Observatory Greenwich that demonstrates how useful metaphors are in communicating complex ideas. The video uses metaphors like lightbulbs and fire engine sirens to explain principles like parallax and redshift. Check out the video on vimeo at: http://vimeo.com/41434123 It may give you some ideas on […]

corporate mindfulness, self-compassion, leadership, inner power, belongingness, emotional intelligence

Status of the White Paper: Is It Still Useful As a Marketing Tool?

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You sometimes find comments around the web that white papers are no longer the useful content marketing tool they once were. However, research suggests otherwise. Since 2009, Eccolo Media has conducted an annual survey of approximately 500 C-level, execs, vice presidents, managers, directors, developers/ programmers, and technicians about what marketing materials they use in their […]

corporate mindfulness, self-compassion, leadership, inner power, belongingness, emotional intelligence

White Papers

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White paper are really educational documents. They persuade using a soft sell approach by providing information that is helpful to the reader. A good white paper can position a company as a thought leader in their field. White papers set the tone by discussing the problem and its costs. This accomplishes a few things: 1. Focusing on the problem gets […]