leadership, empowerment, emotional intelligence, SuperEQ

The Intricacies of Green Marketing

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When the term green marketing first started being used in the 1980’s and 90’s, the definition was selling products or services based on their environmental benefits. Today, there’s more to it. First of all, there are two groups to recognize when considering green marketing strategy: 1. Green/Social Good Products and Services: Usually an existing product/service […]

leadership, empowerment, emotional intelligence, SuperEQ

Global Companies Acknowledging Climate Change As Threat

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As a facilitator with Wild BC, I deliver train-the-trainer style environmental education workshops to teachers and other interested parties. Some years back, we were providing climate change workshops. There was a load of training involved as we had to be on our toes concerning the latest research. At the time, when climate change was mentioned […]

leadership, empowerment, emotional intelligence, SuperEQ

In Content Marketing ‘People Buy on Emotion and Rationalize With Logic’ Is a Mistake

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Marketing Profs published another article of mine – a 2-parter, “In Content Marketing ‘People Buy on Emotion and Rationalize With Logic’ Is a Mistake. It provides a table that examines how the balance of logic and emotion to use throughout the buying cycle (Part II has the most in-depth table). I’ve had lots of interest […]

leadership, empowerment, emotional intelligence, SuperEQ

The Death Penalty for Pollution in China

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We’re in a period of rapid change concerning environmental and social concerns and the perception of corporate responsibility. In the past, the majority accepted and believed that a company’s overarching responsibility was economic development. Times are a-changing. The 2013 Cone Communications/Echo Global CSR Study surveyed 10,287 consumers online from ten countries: the United States, Canada, […]

leadership, empowerment, emotional intelligence, SuperEQ

what is sustainability reporting?

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A sustainability report is a progress report on the economic, environmental, social and governance performance of an organization. It combines long-term profitability with social justice and environmental interests. Sustainability reports demonstrate the organization’s commitment to sustainability to internal and external stakeholders. Through the reporting process, organizations set goals, measure performance, manage change, communicate positive and […]

leadership, empowerment, emotional intelligence, SuperEQ

The Nitty-Gritty of Brand Story Power

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MarketingProfs published an article I wrote. The goal of the article was to help companies with practical help in using stories in business… The Nitty-Gritty of Brand Story Power There’s been loads of talk about using stories for business communications—for good reason. Stories get people involved at a deeper level because they engage the senses and emotions and […]

leadership, empowerment, emotional intelligence, SuperEQ

Social Media Makes Sustainable Business A Good Idea

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Creating a sustainable business used to be optional. That reality is changing fast. Social media is rapidly changing the interaction between corporations and the public. Not only are people sharing their opinions and ideas. They’re being incredibly creative and having a blast doing it. Check out this video by Jon Cozart on what happened to the Disney […]