Business communication

The Ideal Length of the White Paper – Part 1

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I’ve written the first of a three-part article on the ideal length of the white paper. Download the article at: http://www.sherlockink.com/free-stuff/ (or just click “Free” on the menu).   The Ideal Length of the White Paper: Solving the Long and Short of It. Part One: The Length Question Summary: What is the ideal length of the white paper to be effective? […]

Business communication

Leveraging Your Case Studies

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This article can be downloaded as a pdf under “Free”. Case studies are very versatile – they can be used in just about any marketing, sales or public relations communication. But many companies are not using them to their best advantage. Here are some ideas to make full use of your company’s case studies. Develop […]