As a facilitator, I love questions. They get people thinking and talking. So, I enjoyed this article, 100 Great Questions Business Leaders Should Ask in Inc. online. The authors compiled the list by talking to entrepreneurs and management thinkers, scanning blogs, and examining their favorite business books. 13 concerns me slightly – but that’s only […]
Profit and Purpose The news is out and it’s exciting: profit and purpose don’t live in separate quarters anymore. The question is no longer can big business afford to be socially responsible. The new question is ‘Can you afford not to be?’ Consumers are becoming increasingly vocal about wanting their purchases to promote social […]
Copywriting (and marketing) is powerful stuff. Done well, it connects people to higher ideals and changes lives and cultures. Take the Nike ad campaign, ‘Just Do It’, for example. ‘Just Do It’ gets it power from linking to Nike’s mission – to inspire people to participate in sport. Just Do It is powerful because it […]
Who better to learn about storytelling from than Pixar? And packaged in a great-looking slide deck as well. Simple but powerful graphics. Whether you’re brainstorming story ideas for corporate storytelling or non-profit storytelling, flipping through this deck will get your creative mojo going. Point #5 is one I make with people all the time – […]
Neil Patel at QuickSprout often has some interesting tidbits to share. This one’s an infographic that breaks down the best words to use to get content shared on Facebook, Twitter, LinkedIn and Google+. It’s amazing how one little word can make a load of difference. Courtesy of: Quick Sprout
Communicating for social change from SherlockInk
In 1941, Henry Ford produced a ‘plastic’ car made of cellulose fibers from hemp, sisal and wheat straw. It was lighter than steel yet able to handle 10 times the impact without denting. You have to see the guy repeatedly taking a hammer to the car and yet leaving no dents (the video is only […]
When the term green marketing first started being used in the 1980’s and 90’s, the definition was selling products or services based on their environmental benefits. Today, there’s more to it. First of all, there are two groups to recognize when considering green marketing strategy: 1. Green/Social Good Products and Services: Usually an existing product/service […]
Exerpt from the article, The Nitty-Gritty of Brand Story Power, originally published on MarketingProfs. Case Studies: Story Power in Action We learn vicariously through story. Brain research shows that reading a story about someone doing something activates the same areas of your brain as if you were engaged in those very pursuits. That’s powerful stuff that […]
As a facilitator with Wild BC, I deliver train-the-trainer style environmental education workshops to teachers and other interested parties. Some years back, we were providing climate change workshops. There was a load of training involved as we had to be on our toes concerning the latest research. At the time, when climate change was mentioned […]