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Status of the White Paper: Is It Still Useful As a Marketing Tool?

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You sometimes find comments around the web that white papers are no longer the useful content marketing tool they once were. However, research suggests otherwise. Since 2009, Eccolo Media has conducted an annual survey of approximately 500 C-level, execs, vice presidents, managers, directors, developers/ programmers, and technicians about what marketing materials they use in their […]

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Social Media Overwhelm

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I may have mentioned before that I am a social media luddite. And, honestly, I’d prefer to keep it that way. But then there’s that whole work scene. So, I listened to part of a webinar by George Kao today. He spoke about making social media both effective for your business and sustainable to accomplish. […]

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White Papers

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White paper are really educational documents. They persuade using a soft sell approach by providing information that is helpful to the reader. A good white paper can position a company as a thought leader in their field. White papers set the tone by discussing the problem and its costs. This accomplishes a few things: 1. Focusing on the problem gets […]