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The Nitty-Gritty of Brand Story Power

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MarketingProfs published an article I wrote. The goal of the article was to help companies with practical help in using stories in business… The Nitty-Gritty of Brand Story Power There’s been loads of talk about using stories for business communications—for good reason. Stories get people involved at a deeper level because they engage the senses and emotions and […]

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Social Media Makes Sustainable Business A Good Idea

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Creating a sustainable business used to be optional. That reality is changing fast. Social media is rapidly changing the interaction between corporations and the public. Not only are people sharing their opinions and ideas. They’re being incredibly creative and having a blast doing it. Check out this video by Jon Cozart on what happened to the Disney […]

Business communication

The Ideal Length of the White Paper – Part 1

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I’ve written the first of a three-part article on the ideal length of the white paper. Download the article at: http://www.sherlockink.com/free-stuff/ (or just click “Free” on the menu).   The Ideal Length of the White Paper: Solving the Long and Short of It. Part One: The Length Question Summary: What is the ideal length of the white paper to be effective? […]

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Improving Business Communications:

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Before and After Example   People struggle with developing content. It’s important to remember that every communication is marketing. In this ‘before and after’, I present some ideas for engaging an audience based on a networking group email whose organizers want to attract more people.   BEFORE Hi Everyone. We had a tremendously successful and     content-rich […]

Business communication

Leveraging Your Case Studies

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This article can be downloaded as a pdf under “Free”. Case studies are very versatile – they can be used in just about any marketing, sales or public relations communication. But many companies are not using them to their best advantage. Here are some ideas to make full use of your company’s case studies. Develop […]