Uncategorized

Use Metaphors to Communicate Complex Ideas

Posted on

Measuring the Universe This is a great 4-minute animation video by the Royal Observatory Greenwich that demonstrates how useful metaphors are in communicating complex ideas. The video uses metaphors like lightbulbs and fire engine sirens to explain principles like parallax and redshift. Check out the video on vimeo at: http://vimeo.com/41434123 It may give you some ideas on […]

Uncategorized

Status of the White Paper: Is It Still Useful As a Marketing Tool?

Posted on

You sometimes find comments around the web that white papers are no longer the useful content marketing tool they once were. However, research suggests otherwise. Since 2009, Eccolo Media has conducted an annual survey of approximately 500 C-level, execs, vice presidents, managers, directors, developers/ programmers, and technicians about what marketing materials they use in their […]

Uncategorized

Social Media Overwhelm

Posted on

I may have mentioned before that I am a social media luddite. And, honestly, I’d prefer to keep it that way. But then there’s that whole work scene. So, I listened to part of a webinar by George Kao today. He spoke about making social media both effective for your business and sustainable to accomplish. […]

Uncategorized

White Papers

Posted on

White paper are really educational documents. They persuade using a soft sell approach by providing information that is helpful to the reader. A good white paper can position a company as a thought leader in their field. White papers set the tone by discussing the problem and its costs. This accomplishes a few things: 1. Focusing on the problem gets […]