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The Death Penalty for Pollution in China

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We’re in a period of rapid change concerning environmental and social concerns and the perception of corporate responsibility. In the past, the majority accepted and believed that a company’s overarching responsibility was economic development. Times are a-changing. The 2013 Cone Communications/Echo Global CSR Study surveyed 10,287 consumers online from ten countries: the United States, Canada, […]

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what is sustainability reporting?

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A sustainability report is a progress report on the economic, environmental, social and governance performance of an organization. It combines long-term profitability with social justice and environmental interests. Sustainability reports demonstrate the organization’s commitment to sustainability to internal and external stakeholders. Through the reporting process, organizations set goals, measure performance, manage change, communicate positive and […]

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The Nitty-Gritty of Brand Story Power

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MarketingProfs published an article I wrote. The goal of the article was to help companies with practical help in using stories in business… The Nitty-Gritty of Brand Story Power There’s been loads of talk about using stories for business communications—for good reason. Stories get people involved at a deeper level because they engage the senses and emotions and […]

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Social Media Makes Sustainable Business A Good Idea

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Creating a sustainable business used to be optional. That reality is changing fast. Social media is rapidly changing the interaction between corporations and the public. Not only are people sharing their opinions and ideas. They’re being incredibly creative and having a blast doing it. Check out this video by Jon Cozart on what happened to the Disney […]

Business communication

The Ideal Length of the White Paper – Part 1

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I’ve written the first of a three-part article on the ideal length of the white paper. Download the article at: http://www.sherlockink.com/free-stuff/ (or just click “Free” on the menu).   The Ideal Length of the White Paper: Solving the Long and Short of It. Part One: The Length Question Summary: What is the ideal length of the white paper to be effective? […]