Uncategorized

100 Great Questions Business Leaders Should Ask

Posted on

As a facilitator, I love questions. They get people thinking and talking. So, I enjoyed this article, 100 Great Questions Business Leaders Should Ask in Inc. online.  The authors compiled the list by talking to entrepreneurs and management thinkers, scanning blogs, and examining their favorite business books. 13 concerns me slightly – but that’s only […]

Uncategorized

The Power of  ‘Green’ Copywriting

Posted on

Copywriting (and marketing) is powerful stuff. Done well, it connects people to higher ideals and changes lives and cultures. Take the Nike ad campaign, ‘Just Do It’, for example. ‘Just Do It’ gets it power from linking to Nike’s mission – to inspire people to participate in sport. Just Do It is powerful because it […]

Uncategorized

Pixar’s 22 Rules to Phenomenal Storytelling

Posted on

Who better to learn about storytelling from than Pixar? And packaged in a great-looking slide deck as well. Simple but powerful graphics. Whether you’re brainstorming story ideas for corporate storytelling or non-profit storytelling, flipping through this deck will get your creative mojo going. Point #5 is one I make with people all the time – […]

Uncategorized

The Intricacies of Green Marketing

Posted on

When the term green marketing first started being used in the 1980’s and 90’s, the definition was selling products or services based on their environmental benefits. Today, there’s more to it. First of all, there are two groups to recognize when considering green marketing strategy: 1. Green/Social Good Products and Services: Usually an existing product/service […]

Uncategorized

Writing Case Studies As Stories

Posted on

Exerpt from the article, The Nitty-Gritty of Brand Story Power, originally published on MarketingProfs.  Case Studies: Story Power in Action We learn vicariously through story. Brain research shows that reading a story about someone doing something activates the same areas of your brain as if you were engaged in those very pursuits. That’s powerful stuff that […]