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CEO’s Identify Creativity as Critical for Leadership

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Various surveys report that CEO’s believe creativity is a top skill needed for year in, year out success. When IBM interviewed 1,541 CEO’s from 33 industries and 60 countries, the CEO’s identified creativity as the most important leadership quality. “[M]ore than rigor, management discipline, integrity or even vision – successfully navigating an increasingly complex world […]

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Storytelling for Corporations and Non-profits

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Whether you’re a corporation or a non-profit, being able to communicate ideas effectively is vital to your existence. And storytelling is key to good communications. Aristotle claimed that to persuade, one must employ three types of argument: ethical appeal (ethos), emotional appeal (pathos), and logical appeal (logos). Facts alone are not sufficient to persuade. They need to […]